A Brand Fit for a Princess
The royal wedding reminds ushow a brand is created and brought to life by people.
An international organizationwith 1,200 employees and
bridesmaiddressestop millions of global customers, the brand of the royalfamily (let’s call it Royal Inc.) is as strong as any in the world. And it’sbuild solely on people.
Kate’s smiles and waves, themarried
Prom Dresses UK couple’s balcony kiss, the secrecy surrounding the dress and itsdesigner–all well-choreographed personal brand moves that contributed to thecorporate brand.
Played right, like lastFriday, the “brand” with a
Cheap Prom Dresses little b (that of company employees andleaders) can thrive and grow alongside the “Brand” with a big B (theorganization, Royal Inc.).
Did Queen Elizabeth, the85-year-old CEO of Royal Inc., agree with all the ideas submitted: employingthe dress designer from a controversial fashion house whose founder killedhimself a year ago, hauling live trees into Westminster Abbey, or allowingPrince
Party Dresses 2013 William to drive himself and his bride around London in a convertible?Not sure. But, did she approve the moves, knowing if they were executedproperly they’d help Royal Inc. He’s the guy who coined the term Brandtenders (people in an organization who tend to and tender a brand), wrote a book about them, and energizes organizations with the possibilities of what it means to them! For many https://www.bridesmaiddressestop.co.uk/ years he helped Fortune 500 companies improve their marketing efforts through traditional means, until he discovered a better way to bring value to customers. His book Brandtender Marketing helps businesses bring their brands to life–through employees–to improve revenue, profit and productivity.
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